Managing the new customer relationship : strategies to engage the social customer and build lasting value

著者

• Gordon, Ian

書誌事項

Managing the new customer relationship : strategies to engage the social customer and build lasting value

Ian H. Gordon

Wiley, c2013

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB12943862
• ISBN:
  • 9781118092217
• 出版国コード: cn
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mississauga, Ont.
• ページ数/冊数: xxi, 327 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Relationship marketing
  • LCSH : Customer relations -- Management
  • LCSH : Social media -- Marketing