Managing the new customer relationship : strategies to engage the social customer and build lasting value

Author(s)

• Gordon, Ian

Bibliographic Information

Managing the new customer relationship : strategies to engage the social customer and build lasting value

Ian H. Gordon

Wiley, c2013

Note

Includes bibliographical references and index

Details

• NCID: BB12943862
• ISBN:
  • 9781118092217
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mississauga, Ont.
• Pages/Volumes: xxi, 327 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer relations -- Management
  • LCSH : Social media -- Marketing