The SAGE handbook of marketing theory

Author(s)

• Maclaran, Pauline

Bibliographic Information

The SAGE handbook of marketing theory

edited by Pauline Maclaran ... [et al.]

Sage, 2013, c2010

• : pbk

Other Title

Marketing theory

Note

"Originally published: 2009, This paperback edition first published: 2013"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB12967099
• ISBN:
  • 9781446270516
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xviii, 523 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8001
• Subject Headings:
  • LCSH : Marketing -- Philosophy