Global marketing management

Author(s)

• Keegan, Warren J.
• Brill, Elyse Arnow

Bibliographic Information

Global marketing management

Warren J. Keegan with Elyse Arnow Brill

Pearson Education, c2014

8th ed

Note

Including bibliographical references and indexes

Details

• NCID: BB12970661
• ISBN:
  • 9780136157397
• LCCN: 2012046786
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxii, 457 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Export marketing -- Management