Luxury talent management : leading and managing a luxury brand
著者
書誌事項
Luxury talent management : leading and managing a luxury brand
Palgrave Macmillan, 2013
- : hardback
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内容説明・目次
内容説明
The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.
目次
PART I: UNDERSTANDING THE FUNDAMENTALS OF THE LUXURY INDUSTRY AND WHAT IT MEANS FOR HR The 4 Major Specificities of the Luxury Industry Unique Factor 1: the Family Business Heritage Unique Factor 2 : the Essence of Creation The 4 Luxury Corporate Culture and Leadership Styles The 4 Key Populations to Manage PART II: INTERNATIONAL KEY PERSONAL GROWTH STORIES - HIGHLIGHTING THE ROLE, SKILLS, BEHAVIOUR AND EXPERIENCE REQUIRED TO WORK IN THE LUXURY INDUSTRY Executive Profiles Retail Profiles Creators/ Designers Profiles The Workshop & Manufacturing Jobs PART III: FOUR CASE STUDIES ON EXPERIENCE, SKILLS, COMPETENCIES - LEARNING THE SPECIFICITIES OF THE LUXURY INDUSTRY Case Study 1: A Luxury Family Business Succession that Failed Case Study 2: From Marketing to Creation (Creative Recruitment Case Study) Case Study 3: 'a Modern Gipsy at Gucci ' (The Polet Case Study) Case Study 4: A Successful Leadership Duo ( Luxury Brand Case Study) PART IV: LOOKING FORWARD - THE PEOPLE CHALLENGES AHEAD A Luxury Competency Model to Replicate Talent Managing the New Retail and Marketer Profiles Leading Creative Teams & Designers Be Ready for the Asian Market The Luxury Leadership House where People can Share & Learn Conclusion: Principles for Luxury Change Management Bibliography About the Authors
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