The Routledge companion to advertising and promotional culture

Author(s)

• McAllister, Matthew P.
• West, Emily

Bibliographic Information

The Routledge companion to advertising and promotional culture

edited by Matthew P. McAllister, Emily West

Routledge, 2013

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB13018881
• ISBN:
  • 9780415888011
• LCCN: 2012028672
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 464 p.
• Size: 26 cm
• Classification:
  • LCC : HF5823
  • DC23 : 659.1
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Branding (Marketing)
  • LCSH : Social media