The Routledge companion to advertising and promotional culture

著者

• McAllister, Matthew P.
• West, Emily

書誌事項

The Routledge companion to advertising and promotional culture

edited by Matthew P. McAllister, Emily West

Routledge, 2013

• : hbk

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BB13018881
• ISBN:
  • 9780415888011
• LCCN: 2012028672
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xix, 464 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5823
  • DC23 : 659.1
  • DC : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Branding (Marketing)
  • LCSH : Social media