Deep knowledge of B2B relationships within and across borders
著者
書誌事項
Deep knowledge of B2B relationships within and across borders
（Advances in business marketing and purchasing, v. 20）（Emerald books）
Emerald, 2013
大学図書館所蔵 件 / 全10件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references
内容説明・目次
内容説明
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. As the titles of the five papers imply, reading the volume provides deep insights into the specifics of how high performing three-plus B2B relationships influences these three major objectives of the firm: National Cultures? Impacts on Western Industrial Buyer-Seller Relational Process Models; Developing Guanxi Relations; Industrial Buyer-Seller Relations in a Chinese Context; Adaptation in Business Contexts; Working Triadic Relationships; How Do Managers See It? Capturing Practitioner Theories via Network Pictures.
目次
List of Contributors.
Preface.
The Impact of National Culture on Western Industrial Buyer-Seller Relational Process Models.
Developing Guanxi Relations.
The Development of Industrial Buyer-Seller Relations in a Chinese Context.
Adaptation in Business Contexts: Working Triadic Relationships.
How do Managers See it? Capturing Practitioner Theories via Network Pictures.
Deep Knowledge of B2B Relationships Within and Across Borders.
Advances in Business Marketing & Purchasing.
Deep Knowledge of B2B Relationships Within and Across Borders.
Copyright page.
「Nielsen BookData」 より
