Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

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書誌事項

Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

Paul Smith

American Management Association, c2012

  • : hbk

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注記

Includes index

内容説明・目次

内容説明

LEADERSHIP STARTS WITH STORYTELLING With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute. Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated storytelling into their leadership training programs. These companies know that before you can become a strong leader, you must first master the art of storytelling so you can communicate your vision to your team and inspire them to execute on objectives. The power of storytelling will allow you to: Envision Success- lead change by identifying goals in your story and building team commitment. Create an Environment for Winning- create a team culture and identify values that encourage collaboration and value diversity. Energize Your Team- use your story to help others find passion for their work by building courage, inspiration, and motivation. Inspire and Educate- teach your employees key lessons and provide coaching and actionable feedback. Empower Others- use storytelling to delegate authority and encourage targeted innovation that supports your vision. If you want to be a leader others want to follow, you must master storytelling and use that skill to communicate a vision that your team can support.

目次

CONTENTS Acknowledgments vii Introduction 1 1 Why Tell Stories? 8 ENVISION Success 2 Set a Vision for the Future 14 3 Set Goals and Build Commitment 20 4 Lead Change 27 5 Make Recommendations Stick 36 6 Define Customer Service Success and Failure 45 [HOW-TO] 7 Structure of a Story 54 Create an ENVIRONMENT for Winning 8 Define the Culture 66 9 Establish Values 74 10 Encourage Collaboration and Build Relationships 82 11 Value Diversity and Inclusion 91 12 Set Policy Without Rules 100 [HOW-TO] 13 Keep It Real 108 [HOW-TO] 14 Stylistic Elements 118 ENERGIZE the Team 15 Inspire and Motivate 131 16 Build Courage 140 17 Help Others Find Passion for Their Work 148 [HOW-TO] 18 Appeal to Emotion 154 [HOW-TO] 19 The Element of Surprise 167 EDUCATE People 20 Teach Important Lessons 176 21 Provide Coaching and Feedback 187 22 Demonstrate Problem Solving 196 23 Help Everyone Understand the Customer 204 [HOW-TO] 24 Metaphors and Analogies 210 EMPOWER Others 25 Delegate Authority and Give Permission 217 26 Encourage Innovation and Creativity 224 27 Sales Is Everyone's Job 230 28 Earn Respect on Day One 237 [HOW-TO] 29 Recast Your Audience into the Story 243 30 Getting Started 251 Appendix 268 Index 276

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