A global outlook
Author(s)
Bibliographic Information
A global outlook
（IFLA publications, 159 . Marketing library and information services ; 2）
De Gruyter Saur, c2013
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Note
Includes bibliographical references
Description and Table of Contents
Description
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
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