Market entry and operational decision making in East-West business relationships
著者
書誌事項
Market entry and operational decision making in East-West business relationships
Routledge, 2011
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Originally published: Binghamton, NY : International Business Press/Haworth Press, c2007
"... has been co-published simultaneously as Journal of East-West Business, Volume 13, Numbers 1/2/3 2007." -- T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Understand the dynamics of East-West relationships in business to make better decisions
The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization.
Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction.
Topics in Market Entry and Operational Decision Making in East-West Business Relationships include:
studies of four Estonian companies on their emergence and success factors
a comparative study of performance measures of companies in Central and Eastern Europe
a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia
the location decisions of Italian firms
a comparative study of in-store shopping behavior in Italy, France, and Poland
the regionalization of multinational company strategies
studies of Estonian companies, including the wood and forest industries
and more
Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.
目次
Foreword
Introduction
The Emergence and Success Factors of Fast Internationalizers: Four Cases from Estonia (Tiia Vissak)
First Mover Advantages in Central and Eastern Europe: A Comparative Analysis of Performance Measures (Kristian Jakobsen)
Internationalization of Biggest Finnish and Swedish Retailers in the Baltic States and Russia (Jorma Larimo and Ari Huuhka)
Trade and Market Liberalization in Eastern Europe: The Effects on the FDI Location Decisions of Italian Firms (Antonio Majocchi and Roger Strange)
In-Store Shopping Behavior: A Cross-Cultural Comparison in Italy, France, and Poland (Donata Vianelli, Christian Dianoux, Tomasz Domanski, and Jean-Luc Hermann)
Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies (Arnold Schuh)
The Interconnections of Regional and Domestic Cluster Development Processes: Using the Example of Estonian Wood and Forest Industries (Tonu Roolaht)
Local Heroes, Regional Champions or Global Mandates? Empirical Evidence on the Dynamics of German MNC Subsidiary Roles in Central Europe (Stefan Eckert and Frank Rossmeissl)
The Impact of the Change from Partial to Full Foreign Ownership on the Internationalization of Foreign Subsidiaries: Four Estonian Cases (Tiia Vissak)
The Role of Cooperation and Innovation in Reducing the Likelihood of Export Withdrawals: The Case of Estonian Wood Sector (Ele Reiljan)
Index
Reference Notes Included
「Nielsen BookData」 より