Essentials of marketing

Author(s)

• Baines, Paul
• Fill, Chris
• Page, Kelly

Bibliographic Information

Essentials of marketing

Paul Baines, Chris Fill, Kelly Page

Oxford University Press, c2013

Note

Includes bibliographical references and index

Details

• NCID: BB13127093
• ISBN:
  • 9780199646500
• LCCN: 2012277363
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford, U.K.
• Pages/Volumes: xxiii, 413 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing