Marketing strategy : text and cases

Author(s)

• Ferrell, O. C.
• Hartline, Michael D.

Bibliographic Information

Marketing strategy : text and cases

O.C. Ferrell, Michael D. Hartline

, South-Western, Cengage Learning, c2014

Note

Includes indexes

Details

• NCID: BB13127231
• ISBN:
  • 9781285073040
• LCCN: 2012950625
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: 6th ed,Mason, Ohio
• Pages/Volumes: xxvi, 587 p.
• Size: 26 cm