Marketing the arts : a fresh approach
著者
書誌事項
Marketing the arts : a fresh approach
Routledge, 2010
- : hbk
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.
Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:
The importance of arts consumption and its social dimensions
The importance of the aesthetic experience itself, and how to research it
Arts policy development
The art versus commerce debate
The role of the arts marketer as market-maker
The artist as brand or entrepreneur
This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
目次
1. Marketing the Arts (Daragh O'Reilly and Finola Kerrigan)
2. Challenging Conventions in Arts Marketing: Experiencing the Skull (Alan Bradshaw, Finola Kerrigan and Morris B. Holbrook)
3. The Artist in Brand Culture (Jonathan E. Schroeder)
4. The Tension between Artistic and Market Orientation in Visual Art (Ian Fillis)
5. From Missionary to Market Maker: Reconceptualizing Arts Marketing in Practice (Debi Hayes and Simon Roodhouse)
6. Conversation, Collaboration and Co-operation: Courting New Audiences for a New Century (Angela Osborne and Ruth Rentschler)
7. Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities (Christina Goulding, Avi Shankar and Richard Elliott)
8. Generating Aesthetic Experiences from Ordinary Activity: New Technology and the Museum Experience (Dirk Vom Lehn)
9. From Luxury to Necessity: The Changing Role of Qualitative Research in the Arts (Lisa Baxter)
10. Dreaming of Artistic Excellence, Popularity, or Both? (Michela Addis and Morris B. Holbrook)
11. Between Fan Culture and Copyright Infringement: Manga Scanlation (Hye-Kyung Lee)
12. Bluegrass Revival: Marketing and Authenticity in the Hills of Appalachia (Elizabeth C. Hirschman)
13. Evolving Perspectives on Music Consumption (Gretchen Larsen and Rob Lawson)
14. Musings from Miles: What Miles Davis Can Tell Us about Music and Marketing (Noel Dennis and Michael Macaulay)
15. A Night at the Theatre: Moving Arts Marketing from the Office to the Kitchen and Beyond (Annmarie Ryan, Matt Fenton and Daniela Sangiorgi)
16. Museums in Society or Society as a Museum? Museums, Culture and Consumption in the (Post) Modern World (Elizabeth Carnegie)
17. Extreme Cultural and Marketing Makeover: Liverpool Home Edition (Anthony Patterson)
18. The Brand Stripped Bare by its Marketers, Even (Stephen Brown)
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