Marketing management and strategy : an African casebook

Author(s)

• Tesar, George
• Kuada, John E

Bibliographic Information

Marketing management and strategy : an African casebook

edited by George Tesar and John Kuada

Routledge, 2013

• : hbk
• : pbk

Note

Includes bibliographical references (p. [248]-253) and index

Details

• NCID: BB13134430
• ISBN:
  • 9780415783330
  • 9780415783347
• LCCN: 2012031573
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xviii, 257 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.A35
  • DC23 : 658.80096
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Africa
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Strategic planning -- Africa -- Case studies