Global marketing management

Author(s)

• Keegan, Warren J.
• Brill, Elyse Arnow
• Puri, Sandeep

Bibliographic Information

Global marketing management

Warren J. Keegan with Elyse Arnow Brill ; international editions contributions by Sandeep Puri

Pearson Education, c2014

8th ed

Note

"International edition"--Cover

Including bibliographical references and indexes

"Authorized adaptation from the United States edition, entitled Global marketing management, 8th edition, ISBN 978-0-136-15739-7, by Warren J. Keegan, published by Pearson Education c2014."--T.p. verso

Details

• NCID: BB13154303
• ISBN:
  • 9780273768685
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, England
• Pages/Volumes: 479 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Export marketing -- Management