Global marketing management

著者

• Keegan, Warren J.
• Brill, Elyse Arnow
• Puri, Sandeep

書誌事項

Global marketing management

Warren J. Keegan with Elyse Arnow Brill ; international editions contributions by Sandeep Puri

Pearson Education, c2014

8th ed

注記

"International edition"--Cover

Including bibliographical references and indexes

"Authorized adaptation from the United States edition, entitled Global marketing management, 8th edition, ISBN 978-0-136-15739-7, by Warren J. Keegan, published by Pearson Education c2014."--T.p. verso

詳細情報

• NII書誌ID(NCID): BB13154303
• ISBN:
  • 9780273768685
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Harlow, England
• ページ数/冊数: 479 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 658.84
• 件名:
  • LCSH : Export marketing -- Management