Small business management : an entrepreneur's guidebook
著者
書誌事項
Small business management : an entrepreneur's guidebook
（McGraw-Hill international editions）
McGraw-Hill Irwin, c2013
7th ed
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注記
"This international student edition is for use outside the U.S."--Cover
Previous ed.: c2009
内容説明・目次
内容説明
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Seventh Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.
The enhancements to the seventh edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.
目次
PART I-The Dynamic Role Of Small BusinessChapter 1: Starting Your Small BusinessChapter 2: Family-Owned BusinessesChapter 3: Forms of Ownership of Small Business Chapter 4: Maintaining Good Government Relations and Business EthicsPART II-How To Plan And Organize A BusinessChapter 5: Becoming the Owner of a Small Business Chapter 6: Planning, Organizing and Managing a Small Business Chapter 7: How to Obtain the Right Financing for Your BusinessPART III-How To Market Goods and ServicesChapter 8: Developing Marketing Strategies Chapter 9: Promoting and Distributing PART IV-How To Organize, Manage and Operate the BusinessChapter 10: How to Obtain and Manage Human Resources and Diversity in Small CompaniesChapter 11: How to Maintain Good Relationships with Your Employees and Their Representatives Chapter 12: Obtaining and Laying Out Operating Facilities Chapter 13: Purchasing, Inventory, and Quality Control PART V-Basic Financial Planning and ControlChapter 14: Basic Financial Planning Chapter 15: Budgeting and Controlling Operations and Taxes Chapter 16: Using Computer Technology in Small Businesses Chapter 17: Risk Management, Insurance, and Crime Prevention Workbook for Developing a Successful Business Plan
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