Marketing and finance : creating shareholder value

Author(s)

• McDonald, Malcolm
• Smith, Brian D. (Brian David)
• Ward, Keith
• Chartered Institute of Management Accountants
• Chartered Institute of Marketing

Bibliographic Information

Marketing and finance : creating shareholder value

Malcolm McDonald, Brian D. Smith, Keith Ward

John Wiley & Sons, 2013

• : pbk

Other Title

Marketing due diligence

Note

"The updated and revised 2nd edition of Marketing due diligence"--Cover

"First edition published by Butterworth-Heinemann 2007"--T.p. verso

"CIMA, Chartered Institute of Management Accountants"

"CIM, The Chartered Institute of Marketing"

Includes bibliographical references(p. [243]-244) and index

Details

• NCID: BB1324509X
• ISBN:
  • 9781119953388
• LCCN: 2013018235
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: xxiii, 253 p.
• Size: 25 cm
• Subject Headings:
  • LCSH : Corporations -- Valuation
  • LCSH : Corporations -- Investor relations
  • LCSH : Stocks -- Marketing
  • LCSH : Stocks -- Prices
  • LCSH : Economic value added
  • LCSH : Risk assessment