Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century

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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century

edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena

（Routledge interpretive marketing research series）

Routledge, 2013

  • : hbk

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Includes bibliographical references and index

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