Investor relations : principles and international best practices in financial communications

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Bibliographic Information

Investor relations : principles and international best practices in financial communications

Anne Guimard

Palgrave Macmillan, 2013

2nd ed

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Includes index

Description and Table of Contents

Description

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

Table of Contents

1. Competing for Capital 2. Seven Keys to Successful Investor Relations 3. Implementing Best Practices in Investor Relations 4. Measuring the Value of Investor Relations Conclusion Resources

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