Investor relations : principles and international best practices in financial communications
Author(s)
Bibliographic Information
Investor relations : principles and international best practices in financial communications
Palgrave Macmillan, 2013
2nd ed
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Note
Includes index
Description and Table of Contents
Description
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
Table of Contents
1. Competing for Capital 2. Seven Keys to Successful Investor Relations 3. Implementing Best Practices in Investor Relations 4. Measuring the Value of Investor Relations Conclusion Resources
by "Nielsen BookData"