Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

著者

• Schultz, Mike
• Doerr, John E.
• Frederiksen, Lee W.

書誌事項

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Mike Schultz, John Doerr, and Lee W. Frederiksen

Wiley, c2013

2nd ed

• : [hbk.]

注記

Includes index

詳細情報

• NII書誌ID(NCID): BB13289109
• ISBN:
  • 9781118604342
• LCCN: 2013007338
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xv, 352 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD9980.5
  • DC23 : 658.8
• 件名:
  • LCSH : Service industries -- Marketing
  • LCSH : Branding (Marketing)
  • LCSH : Marketing