Political marketing : strategic campaign culture

Author(s)

• Gouliamos, Kosta
• Theocharous, Antonis
• Newman, Bruce I.

Bibliographic Information

Political marketing : strategic campaign culture

edited by Kostas Gouliamos, Antonis Theocharous, and Bruce Newman

（Routledge research in political communication, 10）

Routledge, 2013

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB13299281
• ISBN:
  • 9780415844567
  • 9781138943056
• LCCN: 2013000908
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: xiii, 325 p.
• Size: 24 cm
• Classification:
  • LCC : JF2112.C3
  • DC23 : 324.7
• Subject Headings:
  • LCSH : Campaign management
  • LCSH : Political campaigns
  • LCSH : Marketing -- Political aspects
• Parent Bibliography ID:
  • BA69448990