Political marketing : strategic campaign culture
著者
書誌事項
Political marketing : strategic campaign culture
(Routledge research in political communication, 10)
Routledge, 2013
- : pbk
大学図書館所蔵 全6件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity.
This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
目次
- Introduction: Political Marketing: Strategic 'campaign culture'
- Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg. 1. Of Cynicism, Political Cynisim and Political Marketing
- Nicolas Demertzis 2. Pop-politics: intermingling of politics, mass society and everyday life
- Emmanuel Heretakis 3. Political Marketing and the Politicians' Credibility
- Antonia Cristina Perdigao 4. Cultural Paradigm Contra Political Marketing or Two Answers to the Same Question
- Balazs Kiss 5. Evolving Democracy: A Memetic Analysis of the Latest Proposal for Constitutional Change in the Philippines
- Violeda A. Umali and Emerson S. Banez 6. Marketing Politics to Generation X
- Musa Ndlovu 7. Reflections on Engagement in an Evolving Political Process: Evidence from Aotearoa, the Land of the Long White Cloud
- Phil Harris, Matthew Parackal, Chris Rudd and John Williams 8. Cultural Context of the Perceptual Fit of Political Parties' Campaign Slogans: A Polish Case
- Wojciech Cwalina and Andrzej Falkowski 9. Trying to sell the vote: the lottery for raising voters' activity in Bulgarian parliamentary elections in 2005
- Alexander Christov and Boyan Koutevski 10. Crafting the Political Image: a Belgian Case in Perception Politics
- Philippe De Vries and Christ'l De Landtsheer 11. The Role and Influence Of The Media On Voters' Decisions In Lebanon
- Bernard Abou Jaoude, Tarek Azzi, and Wafica Ghoul 12. Belgian Political Marketing in Context. Researching the Volatile Electorate
- Soetkin Kesteloot, Nicolas Bouteca and Dries Verlet 13. The Historically Fabricated Croat: An ethnographic investigation of the effects of heritage consumption upon the individual identity re-construction of the post civil-war heritage consumer
- Dino I. Domic 14. Aryan Wear and the New White Culture in American Politics
- Christopher J. McKinlay and Jason J. Turner 15. Nationalist Identity and Marketing: The Vlaams Belang against Turkish Admission to the EU
- Mona Moufahim and Michael Humphreys 16. Boris Yeltsin and Vladimir Putin: a study in comparative mythopoetics
- Richard Tempest 17. The Impact of Webcasting Local Council Meetings
- Lasse Berntzen 18. E-Government and E-Democracy in Local Greek Government
- Prodromos Yannas and Georgios Lappas
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