The Bloomberg way : a guide for reporters and editors

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The Bloomberg way : a guide for reporters and editors

Matthew Winkler

Bloomberg Press, c2012

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内容説明

The definitive guide to reporting and editing the story of money Financial reporting is more important than ever as people grow increasingly aware of how their lives are affected by Wall Street and the federal government. Bloomberg News has earned the respect of journalists and readers around the world for its fast, in-depth and accurate stories. The Bloomberg Way, an internal manual compiled over two decades, reflects the new realities of journalism, in which speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. This indispensable text for both journalism professionals and students outlines the central principles of Bloomberg News, explaining how to write compelling stories while maintaining standards of accuracy, honesty and ethics. The five F's of reporting: Factual, First, Fastest, Final and Future Word The essentials of writing an enticing lead and organizing story lines when preparing for breaking news on anything from an earnings release to a market crash Ways to keep opinion and speculation out of your writing The Bloomberg Way stylebook is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, from how to conduct effective interviews to analyzing financial reports to the imperative for accuracy and integrity in gathering and publishing news.

目次

Introduction xi Acknowledgments xix Chapter 1: The Bloomberg Way 1 Chapter 2: Principles 3 Chapter 3: The Five Fs 5 Chapter 4: The Four- Paragraph Lead 7 Headlines 11 Leads 13 Size and Scope 18 Reinforcing the Lead 20 Quotations 21 Details 24 Nut Paragraphs 25 To Be Sure 27 Chapter 5: Five Easy Pieces 29 Chapter 6: Show, Don't Tell 33 Characterizations 35 Assertions 37 Anecdotes 38 Chapter 7: Writing Well Matters 41 Precision and Brevity 42 Jargon 46 Cliches 47 Word Echoes 48 Tense and Voice 49 Story Length 50 Chapter 8: Headlines 51 Chapter 9: Preparation 57 Collecting String 57 Top 10s 58 Curtain-Raisers 59 Templates 61 Chapter 10: Covering News 65 Breaking News 66 News Releases 68 Rumor and Speculation 68 Media Summaries 70 Complete Coverage 71 Chapter 11: Ethics 73 Fairness 74 Public Responsibilities 75 Endorsements 76 Plagiarism 77 Working for Bloomberg 77 Transparency 78 Covering Bloomberg 80 Accuracy 81 Corrections 83 Sending Corrections 84 Sourcing 85 Attribution 85 Anonymous Sources 86 Conduct 89 Libel 90 Red Flags 91 Avoiding Libel 92 Chapter 12: Enterprise 95 Idea to Story 96 Preparing a Pitch 96 Types of Enterprise 99 Reporting 102 A Model of Reporting 104 Organizing the Story 106 The Rest of the Story 107 Chapter 13: Chart of the Day 109 Chapter 14: How We Work 113 Reporters 113 Interviewing 115 Accuracy 117 Editors 118 Editing Checklist 119 Team Leaders 120 Bureau Chiefs 122 Chapter 15: Markets 125 How to Cover Markets 126 Four Pillars of Market Coverage 131 Writing Market Leads 133 Keeping Market Stories Fresh 134 Weekly Perspective 136 Technical Analysis 137 Functions for Markets 139 Stocks 140 Stock Market Leads 140 Themes for Stocks 142 Functions for Stocks 142 Bonds 143 Government Bonds 145 Themes for Government Bonds 145 Government Bond Leads 147 Corporate Bonds 148 Themes for Corporate Bonds 148 Swaps 149 Money Markets 151 Functions for Bonds 152 Currencies 153 Covering Currency Markets 154 Themes for Currencies 155 Functions for Currencies 157 Commodities 157 Themes for Commodities 159 Functions for Commodities 160 Chapter 16: Companies 161 Market Perspective 162 Shares Up and Down 162 Debt 163 Credit- Default Swaps 164 Earnings 165 Mergers and Acquisitions 171 Valuation 173 Value Comparisons 175 Financing 177 Initial Public Offerings 178 Bond Sales 180 Repurchases and Dividends 181 Functions for Companies 182 Chapter 17: Economies 185 Covering Economies 186 Functions for Economies 189 Chapter 18: Politics and Policy 191 Follow the Money 194 Financing Government 194 Opinion Polls 195 Chapter 19: People 199 Chapter 20: Stories 203 Story Headlines 203 Style and Punctuation 205 Stand- Alone Headlines 206 Subheadlines 207 Trashlines 208 Datelines 209 Bylines 211 Links 213 Coding 214 Updates 216 Summaries 217 Fairness for Summaries 219 Voices 220 Sending to Newspapers 221 AV 223 Chapter 21: Questions 225 Stock Activity 225 Equity and Debt Sales 227 Loans and Lines of Credit 228 Management Changes 228 Stock Buybacks 229 Dividend Payments 229 Interest and Principal Payments 230 Mergers and Acquisitions 230 Bankruptcies 231 Litigation 231 Regulation 232 Products and Services 232 Property, Plant and Equipment 233 Contracts and Agreements 234 Chapter 22: Grammar 235 Agreement of Subject and Verb 235 Commas 236 Hyphens 237 Only 238 That 238 Which 239 Has and Have 239 Who and Whom 241 Chapter 23: Words and Terms 243 Names 369

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