The book publishing industry
著者
書誌事項
The book publishing industry
Routledge, 2014
3rd ed
- : hb
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注記
Includes bibliographical references (p. [431]-477) and index
内容説明・目次
内容説明
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
目次
Chapter 1 Book Publishing: An Introduction
Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution
Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis
Chapter 4 Business Operations
Chapter 5 The Editorial Process
Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs
Chapter 7 Marketing and Selling Books
Chapter 8 The Book Publishing Confronts the Twenty-First Century's Challenges
Glossary
Appendix
Bibliography
「Nielsen BookData」 より