Packaging baseball : how marketing embellishes the cultural experience

Author(s)

• Bartkowiak, Mathew J.
• Kiuchi, Yuya

Bibliographic Information

Packaging baseball : how marketing embellishes the cultural experience

Mathew J. Bartkowiak and Yuya Kiuchi

McFarland, c2012

Note

Includes bibliographical references (p. 191-201) and index

Details

• NCID: BB1336779X
• ISBN:
  • 9780786461325
• LCCN: 2012020869
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Jefferson, N.C.
• Pages/Volumes: x, 206 p.
• Size: 23 cm
• Classification:
  • LCC : GV880
  • DC23 : 338.4/3796357640973
• Subject Headings:
  • LCSH : Baseball -- Economic aspects
  • LCSH : Baseball -- Management
  • LCSH : Baseball -- Social aspects
  • LCSH : Major League Baseball (Organization)