Packaging baseball : how marketing embellishes the cultural experience
Author(s)
Bibliographic Information
Packaging baseball : how marketing embellishes the cultural experience
McFarland, c2012
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Note
Includes bibliographical references (p. 191-201) and index
Description and Table of Contents
Description
This book is about the realities baseball as an economic force and as a product of popular culture. Baseball does not happen only between the white lines or in the ballparks--it's in the media, bobblehead giveaways, and mobile device apps. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today. A rich...intersection shall we say of fan, corporate, player, media, and owner values exist in each of these parts of the whole. These parts combine in nearly countless ways.
by "Nielsen BookData"
