Packaging baseball : how marketing embellishes the cultural experience

著者

• Bartkowiak, Mathew J.
• Kiuchi, Yuya

書誌事項

Packaging baseball : how marketing embellishes the cultural experience

Mathew J. Bartkowiak and Yuya Kiuchi

McFarland, c2012

注記

Includes bibliographical references (p. 191-201) and index

内容説明・目次

内容説明

This book is about the realities baseball as an economic force and as a product of popular culture. Baseball does not happen only between the white lines or in the ballparks--it's in the media, bobblehead giveaways, and mobile device apps. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today. A rich...intersection shall we say of fan, corporate, player, media, and owner values exist in each of these parts of the whole. These parts combine in nearly countless ways.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB1336779X
• ISBN:
  • 9780786461325
• LCCN: 2012020869
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Jefferson, N.C.
• ページ数/冊数: x, 206 p.
• 大きさ: 23 cm
• 分類:
  • LCC : GV880
  • DC23 : 338.4/3796357640973
• 件名:
  • LCSH : Baseball -- Economic aspects
  • LCSH : Baseball -- Management
  • LCSH : Baseball -- Social aspects
  • LCSH : Major League Baseball (Organization)