Packaging baseball : how marketing embellishes the cultural experience

著者

• Bartkowiak, Mathew J.
• Kiuchi, Yuya

書誌事項

Packaging baseball : how marketing embellishes the cultural experience

Mathew J. Bartkowiak and Yuya Kiuchi

McFarland, c2012

注記

Includes bibliographical references (p. 191-201) and index

詳細情報

• NII書誌ID(NCID): BB1336779X
• ISBN:
  • 9780786461325
• LCCN: 2012020869
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Jefferson, N.C.
• ページ数/冊数: x, 206 p.
• 大きさ: 23 cm
• 分類:
  • LCC : GV880
  • DC23 : 338.4/3796357640973
• 件名:
  • LCSH : Baseball -- Economic aspects
  • LCSH : Baseball -- Management
  • LCSH : Baseball -- Social aspects
  • LCSH : Major League Baseball (Organization)