Marketing research : methodological foundations

Author(s)

Bibliographic Information

Marketing research : methodological foundations

Dawn Iacobucci, Gilbert A. Churchill, Jr

South-Western, Cengage Learning, c2010

10th ed

  • : student ed. with Qualtrics

Available at  / 3 libraries

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Note

Includes bibliographical references and indexes

Includes Internet access code

Details

  • NCID
    BB13397994
  • ISBN
    • 9781439081013
  • LCCN
    2009934717
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Mason, Ohio
  • Pages/Volumes
    xx, 604 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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