Marketing research : methodological foundations

著者

• Iacobucci, Dawn
• Churchill, Gilbert A.

書誌事項

Marketing research : methodological foundations

Dawn Iacobucci, Gilbert A. Churchill, Jr

South-Western, Cengage Learning, c2010

10th ed

• : student ed. with Qualtrics

注記

Includes bibliographical references and indexes

Includes Internet access code

詳細情報

• NII書誌ID(NCID): BB13397994
• ISBN:
  • 9781439081013
• LCCN: 2009934717
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xx, 604 p.
• 大きさ: 26 cm
• 分類:
  • DC22 : 658.83
• 件名:
  • LCSH : Marketing research