Short introduction to strategic management
著者
書誌事項
Short introduction to strategic management
（Cambridge short introductions）
Cambridge University Press, 2013
- : hbk
- : pbk
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注記
Includes bibliographical references (p. 274-291) and index
内容説明・目次
内容説明
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
目次
- Preface
- 1. The strategy concept
- 2. Strategy formulation
- 3. Strategy execution
- 4. Integrative strategy
- 5. Multinational corporate strategy
- 6. Strategic leadership
- Index.
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