Business research methods

Author(s)

Bibliographic Information

Business research methods

Donald R. Cooper, Pamela S. Schindler

(The Irwin/McGraw-Hill series in operations and decision sciences)

McGraw-Hill/Irwin, c2014

12th ed

Available at  / 2 libraries

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Note

Includes indexes

Description and Table of Contents

Description

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Table of Contents

Business Research Methods, 12/e Part I Introduction to Business Research Chapter 1 Research in Business Chapter 2 Ethics in Business Research Chapter 3 Thinking Like a Researcher Chapter 4 The Research Process: An Overview Chapter 5 Clarifying the Research Question through Secondary Data and Exploration Part II The Design of Business Research Chapter 6 Research Design: An Overview Chapter 7 Qualitative Research Chapter 8 Observation Studies Chapter 9 Experiments Chapter 10 Surveys Part III The Sources and Collection of Data Chapter 11 Measurement Chapter 12 Measurement Scales Chapter 13 Questionnaires and Instruments Appendix 13a Crafting Effective Measurement Questions Chapter 14 Sampling Appendix 14a Determining Sample Size Part IV Analysis and Presentation of Data Chapter 15 Data Preparation and Description Appendix 15a Describing Data Statistically Chapter 16 Exploring, Displaying, and Examining Data Chapter 17 Hypothesis Testing Chapter 18 Measures of Association Chapter 19 Presenting Insights and Findings: Written Reports Chapter 20 Presenting Insights and Findings: Oral Presentations Case Index Appendices A Business Research Requests and Proposals (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Photo Credits Indexes

by "Nielsen BookData"

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Details

  • NCID
    BB13462236
  • ISBN
    • 9780073521503
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xxvi, 692 p.
  • Size
    28 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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