Managing innovation and entrepreneurship

書誌事項

Managing innovation and entrepreneurship

Robert D. Hisrich, Claudine Kearney

SAGE, c2014

  • : pbk

大学図書館所蔵 件 / 6

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis-using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

目次

1. The Entrepreneurial/Innovative Economy 2. Creativity and Innovation 3. Innovation and Entrepreneurship in Context 4. Building an Innovative and Entrepreneurial Organization 5. Developing Innovation and Entrepreneurship in Both Individuals and Teams 6. Design Thinking and Innovation 7. Developing New Products, Services and Ventures 8. The Global Business Plan 9. International Opportunities for Innovation and Entrepreneurship 10. The Future Impact on Innovation on Consumers, Business and Government About the Authors Index

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