Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

Pearson, c2014

15e, Global ed

Note

"Pearson international edition" -- p. 4 of cover

Includes bibliographical references and indexes

Details

• NCID: BB13484793
• ISBN:
  • 9780273786993
• LCCN: 2012037271
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: 716 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing