Global strategies in retailing : Asian and European experiences
著者
書誌事項
Global strategies in retailing : Asian and European experiences
(Routledge studies in international business and the world economy, 58)
Routledge, 2014
- : hbk
大学図書館所蔵 全20件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases.
The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored.
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
目次
Introduction 1. Recent Developments in Retail Internationalization 2. Building International Strategy with Formats and Formulae 3. Global Portfolio Strategy as a New Strategic Paradigm 4. Nitori: From Local Furniture Store to Largest Home Furnishing Chain in Japan 5. President Chain Store Corporation: Globalization through Business Diversification 6. Lotte Shopping: Transforming a Korean Retailer towards being Global 7. IKEA: The Making of a Global Giant 8. MUJI: The Evolution of a Local Private Label to a Global Retailer 9. The Delhaize Group: Internationalizing the Supermarket on Three Continents 10. The Metro Group: Internationalizing the Cash and Carry Format 11. Future Directions of Retailer Internationalization
「Nielsen BookData」 より