The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Author(s)

• Scott, David Meerman

Bibliographic Information

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

David Meerman Scott

J. Wiley & Sons, c2013

4th ed

• : pbk

Note

Includes index

Details

• NCID: BB13502283
• ISBN:
  • 9781118488768
• LCCN: 2013010132
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxiii, 439 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Public relations