The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

著者

• Scott, David Meerman

書誌事項

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

David Meerman Scott

J. Wiley & Sons, c2013

4th ed

• : pbk

注記

Includes index

詳細情報

• NII書誌ID(NCID): BB13502283
• ISBN:
  • 9781118488768
• LCCN: 2013010132
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xxiii, 439 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• 件名:
  • LCSH : Internet marketing
  • LCSH : Public relations