The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

Author(s)

• Hamper, Robert J.

Bibliographic Information

The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

Robert J. Hamper

McGraw-Hill, c2014

• : hardback

Note

Includes index

Details

• NCID: BB13525981
• ISBN:
  • 9780071809092
• LCCN: 2013023681
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 304 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
  • LCSH : Business planning
  • LCSH : Marketing research