Retail management : a strategic approach
著者
書誌事項
Retail management : a strategic approach
（Pearson international edition）
Pearson, c2013
12th ed., international ed. / contributions by Mohua Banerjee
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate and graduate retail management courses
The text that helps students thrive in today's retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
目次
Part One: An Overview of Strategic Retail Management
Chapter 1: An Introduction to Retailing
Chapter 2: Building and Sustaining Relationships in Retailing
Chapter 3: Strategic Planning in Retailing
Part Two: Situation Analysis
Chapter 4: Retail Institutions by Ownership
Chapter 5: Retail Institutions by Store-Based Strategy
Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Part Three: Targeting Customers and Gathering Information
Chapter 7: Identifying and Understanding Consumers
Chapter 8: Information Gathering and Processing in Retailing
Part Four: Choosing a Store Location
Chapter 9: Trading-Area Analysis
Chapter 10: Site Selection
Part Five: Managing a Retail Business
Chapter 11: Retail Organization and Human Resource Management
Chapter 12: Operations Management: Financial Dimensions
Chapter 13: Operations Management: Operational Dimensions
Part Six: Merchandise Management and Pricing
Chapter 14: Developing Merchandise Plans
Chapter 15: Implementing Merchandise
Chapter 16: Financial Merchandise Management
Chapter 17: Pricing in Retailing
Part Seven: Communicating with the Customer
Chapter 18: Establishing and Maintaining a Retail Image
Chapter 19: Promotional Strategy
Part Eight: Putting It All Together
Chapter 20: Integrating and Controlling the Retail Strategy
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