Open evaluation : integrating users into the selection of new product ideas
著者
書誌事項
Open evaluation : integrating users into the selection of new product ideas
（Markt- und Unternehmensentwicklung = Markets and organisations / edited by A. Picot ... [et al.]）
Springer Gabler, c2013
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注記
"Dissertation Friedrich-Alexander Universität Erlangen-Nürnberg, 2012"--T.p. verso
"Research"--Cover
Includes bibliographical references
内容説明・目次
内容説明
Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation
challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions.
Consequently, solutions are needed that help identifying the most promising ideas. The book "Open Evaluation" proposes a potential solution: integrating external stakeholders into the assessment of
product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.
目次
The Context of Open Evaluation: Innovation Contests.- The Design Elements of Open Evaluation.- The Objectives of Open Evaluation.- Key Factors affecting the Output of Open Evaluation.- The Capacity of Open Evaluation for Idea Selection .- How to Make the Crowd Your Jury.
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