Open evaluation : integrating users into the selection of new product ideas

Author(s)

    • Haller, Jörg
    • Möslein, Kathrin M.

Bibliographic Information

Open evaluation : integrating users into the selection of new product ideas

Jörg Haller ; mit einem Geleitwort von Kathrin M. Möslein

(Markt- und Unternehmensentwicklung = Markets and organisations / edited by A. Picot ... [et al.])

Springer Gabler, c2013

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Note

"Dissertation Friedrich-Alexander Universität Erlangen-Nürnberg, 2012"--T.p. verso

"Research"--Cover

Includes bibliographical references

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