Promotional culture and convergence : markets, methods, media

Author(s)

• Powell, Helen

Bibliographic Information

Promotional culture and convergence : markets, methods, media

edited by Helen Powell

Routledge, 2013

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB13623834
• ISBN:
  • 9780415672795
• LCCN: 2012037242
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: x, 238 p.
• Size: 25 cm
• Classification:
  • LCC : HF6146.I58
  • DC23 : 658.8
  • DC : 658.8
• Subject Headings:
  • LCSH : Internet advertising
  • LCSH : Interactive marketing
  • LCSH : Branding (Marketing)