Managing social media and consumerism : the grapevine effect in competitive markets

著者

• Rajagopal

書誌事項

Managing social media and consumerism : the grapevine effect in competitive markets

Rajagopal

Palgrave Macmillan, 2013

注記

Includes bibliographical references (p. 232-256) and index

• NII書誌ID(NCID): BB13660841
• ISBN:
  • 9781137281913
• LCCN: 2013029249
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xviii, 259 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• 件名:
  • LCSH : Internet marketing
  • LCSH : Marketing -- Social aspects
  • LCSH : Social media
  • LCSH : Consumer behavior
  • LCSH : Online social networks