Psychology of branding

Author(s)

• Evans, W. Douglas

Bibliographic Information

Psychology of branding

W. Douglas Evans, editor

（Psychology research progress series）

Nova, c2013

• : hardcover

Note

Includes bibliographical references and index

Details

• NCID: BB13693807
• ISBN:
  • 9781626188174
• LCCN: 2013016529
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 240 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.1255
  • DC23 : 658.8/27019
• Subject Headings:
  • LCSH : Branding (Marketing) -- Psychological aspects
  • LCSH : Brand name products -- Psychological aspects
• Parent Bibliography ID:
  • BB0314801X