{"@context":{"owl":"http://www.w3.org/2002/07/owl#","bibo":"http://purl.org/ontology/bibo/","foaf":"http://xmlns.com/foaf/0.1/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/"},"@id":"https://ci.nii.ac.jp/ncid/BB13695518.json","@graph":[{"@id":"https://ci.nii.ac.jp/ncid/BB13695518#entity","@type":"bibo:Book","foaf:isPrimaryTopicOf":{"@id":"https://ci.nii.ac.jp/ncid/BB13695518.json"},"dc:title":[{"@value":"Global marketing"}],"dc:creator":"Svend Hollensen","dc:publisher":[{"@value":"Pearson"}],"dcterms:extent":"xlv, 792 p.","cinii:size":"27 cm","dc:language":"eng","dc:date":"2014","cinii:ncid":"BB13695518","prism:edition":"6th ed","cinii:ownerCount":"4","foaf:maker":[{"@id":"https://ci.nii.ac.jp/author/DA13042149#entity","@type":"foaf:Person","foaf:name":[{"@value":"Hollensen, Svend"}]}],"bibo:owner":[{"@id":"https://ci.nii.ac.jp/library/FA001018","@type":"foaf:Organization","foaf:name":"北海道大学 附属図書館 北図書館","rdfs:seeAlso":{"@id":"https://opac.lib.hokudai.ac.jp/opac/opac_openurl/?ncid=BB13695518"}},{"@id":"https://ci.nii.ac.jp/library/FA001007","@type":"foaf:Organization","foaf:name":"北海道大学 附属図書館","rdfs:seeAlso":{"@id":"https://opac.lib.hokudai.ac.jp/opac/opac_openurl/?ncid=BB13695518"}},{"@id":"https://ci.nii.ac.jp/library/FA006088","@type":"foaf:Organization","foaf:name":"東京農業大学 図書館","rdfs:seeAlso":{"@id":"https://webopac.nodai.ac.jp/webopac/ufirdi.do?ufi_target=ctlsrh&ncid=BB13695518"}},{"@id":"https://ci.nii.ac.jp/library/FA007003","@type":"foaf:Organization","foaf:name":"国際大学 松下図書・情報センター"}],"bibo:lccn":["2013033209"],"rdfs:seeAlso":[{"@id":"https://lccn.loc.gov/2013033209"}],"prism:publicationDate":["2014"],"cinii:note":["Contents: 1. Global marketing in the firm -- 2. Initiation of internationalization -- 3. Internationalization theories -- 4. Development of the firm's international competitiveness -- 5. Global marketing research -- 6. The political and economic environment -- 7. The sociocultural environment -- 8. The international market selection process -- 9. Some approaches to the choice of entry mode -- 10. Export modes -- 11. Intermediate entry modes -- 12. Hierarchical modes -- 13. International sourcing decisions and the role of the subsupplier -- 14. Product decisions --","15. Pricing decisions and terms of doing business -- 16. Distribution decisions -- 17. Communication decisions (promotion strategies) -- 18. Cross-cultural sales negotiations -- 19. Organization and control of the global marketing programme","Includes bibliographical references and index"],"dc:subject":["LCC:HF1416","DC23:658.8/4"],"foaf:topic":[{"@id":"https://ci.nii.ac.jp/books/search?q=Export+marketing","dc:title":"Export marketing"},{"@id":"https://ci.nii.ac.jp/books/search?q=Export+marketing+--+Case+studies","dc:title":"Export marketing -- Case studies"}],"dcterms:hasPart":[{"@id":"urn:isbn:9780273773160"}]}]}