Recall, recognition, and the measurement of memory for print advertisements

Author(s)

Bibliographic Information

Recall, recognition, and the measurement of memory for print advertisements

Richard P. Bagozzi, Alvin J. Silk

[Nabu press], [20--]

Available at  / 1 libraries

Search this Book/Journal

Note

Includes bibliographical references

Reprint. Originally published: Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1982

Details

  • NCID
    BB13708267
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    [S.l.]
  • Pages/Volumes
    42 p.
  • Size
    25 cm
Page Top