Entrepreneurship and innovation during austerity : surviving beyond the great recession
Author(s)
Bibliographic Information
Entrepreneurship and innovation during austerity : surviving beyond the great recession
Palgrave Macmillan, 2013
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Table of Contents
1. The New Austerity 2. Customer Values 3. Revisiting Management Philosophies 4. Assessing Futures 5. Tomorrow's Markets 6. Tomorrow's Competences 7. Leadership, Vision and Strategy 8. Innovation Strategies 9. Technology Strategies 10. Strategy Implementation 11. The Service Sector 12. The B2B Sector 13. Small Firms 14. The Public Sector 15. Leaner Futures
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