International business
著者
書誌事項
International business
Pearson, c2013
7th ed., Global ed
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注記
Previous ed.: 2010
"Pearson international edition"--p. 4 of cover
Includes indexes
内容説明・目次
内容説明
Were you looking for the book with access to MyManagementLab? This product is the book alone, and does NOT come with access to MyManagementLab. Buy International Business Global Edition with MyManagementLab access card 7e (ISBN 9780273765967) if you need access to the MyLab as well, and save money on this brilliant resource.
For International Business courses.
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
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目次
Part 1: The World's Marketplaces
Chapter 1: An Overview of International Business
Chapter 2: Global Marketplaces and Business Centers
Chapter 3: Legal, Technological, Accounting, and Political Environments
Chapter 4: The Role of Culture
Chapter 5: Ethics and Social Responsibility in International Business
Part 2: The International Environment
Chapter 6: International Trade and Investment
Chapter 7: The International Monetary System and the Balance of Payments
Chapter 8: Foreign Exchange and International Financial Markets
Chapter 9: Formulation of National Trade Policies
Chapter 10: International Cooperation Among Nations
Part 3: Managing International Business
Chapter 11: International Strategic Management
Chapter 12: Strategies for Analyzing and Entering Foreign Markets
Chapter 13: International Strategic Alliances
Chapter 14: International Organization Design and Control
Chapter 15: Leadership and Employee Behavior in International Business
Part 4: Managing International Business Operations
Chapter 16: International Marketing
Chapter 17: International Operations Management
Chapter 18: International Financial Management
Chapter 19: International Human Resource Management and Labor Relations
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