From Chinese brand culture to global brands : insights from aesthetics, fashion and history
Author(s)
Bibliographic Information
From Chinese brand culture to global brands : insights from aesthetics, fashion and history
Palgrave Macmillan, 2013
Available at / 5 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references (p. 182-212) and index
Description and Table of Contents
Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Table of Contents
Introduction - Chinese Branding in the Global Market Place 1. Global Branding, Fashion Sytems, and Historical Culture 2. Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends 3. The 2008 Beijing Olympics Opening Ceremony: Branding China for the World 4. Shanghai Tang: A Chinese Luxury Brand with Global Ambitions 5. From Chinese Brand Culture to Global Brands
by "Nielsen BookData"
