Magie der Dinge The magic of things
Author(s)
Bibliographic Information
Magie der Dinge = The magic of things
（Poster collection = Plakatsammlung, 24）
Museum für Gestaltung Zürich , Lars Müller, c2012
- pbk.
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Note
Published on occasion of the exhibition of the same name at the Museum of Design Zurich, 29th Aug., 2012-6th Jan. 2013
Includes bibliographical references (p. 90-91)
Text in German and English
Description and Table of Contents
Description
The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects-butter, a sewing machine, or shoes-are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhauser, or Otto Baumberger. As consumer society developed, however, the exclusive focus on the product and the brand name was no longer enough-in advertising, the feelings associated with the object as it related to life grew increasingly important. Today it is in the cultural poster that the magical depiction of things is experiencing a kind of renaissance. ILLUSTRATIONS: 104
by "Nielsen BookData"