Promoting green and social consumer behavior : insights and implications for contemporary marketing

Author(s)

• Winkler von Mohrenfels, Hannah

Bibliographic Information

Promoting green and social consumer behavior : insights and implications for contemporary marketing

Hannah Winkler von Mohrenfels

（Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis, Bd. 362）

Verlag Dr. Kovač, 2013

Note

Originally presented as the author's thesis (doctoral) -- Goethe-Universität zu Frankfurt am Main

Includes bibliographical references and index

• NCID: BB14005182
• ISBN:
  • 9783830070948
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hamburg
• Pages/Volumes: ix, 168 p.
• Size: 21 cm
• Classification:
  • SG : 658.8342
  • SG : 650
• Subject Headings:
  • SWD : Verbraucherverhalten -- Kaufverhalten -- Nachhaltigkeit -- Soziale Verantwortung -- Umweltverträgliches Produkt -- Produktgestaltung -- Marketingmanagement
• Parent Bibliography ID:
  • BA44416892