Promoting green and social consumer behavior : insights and implications for contemporary marketing
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Promoting green and social consumer behavior : insights and implications for contemporary marketing
（Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis, Bd. 362）
Verlag Dr. Kovač, 2013
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Originally presented as the author's thesis (doctoral) -- Goethe-Universität zu Frankfurt am Main
Includes bibliographical references and index