The dominant influence of marketing in the 21st century : the marketing leviathan

Author(s)

• Kitchen, Philip J.

Bibliographic Information

The dominant influence of marketing in the 21st century : the marketing leviathan

edited by Philip J. Kitchen

Palgrave Macmillan, 2013

Note

Includes bibliographical references and index

Details

• NCID: BB14010193
• ISBN:
  • 9780230296831
• LCCN: 2013014633
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xiv, 138 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC23 : 381
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Internet marketing
  • LCSH : Customer service