Strategic market management

Author(s)

• Aaker, David A.

Bibliographic Information

Strategic market management

David A. Aaker

Wiley, c2014

10th ed

• : pbk

Note

Includes index

Details

• NCID: BB14010604
• ISBN:
  • 9781118582862
• LCCN: 2013028806
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: ix, 326 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning