Global marketing and advertising : understanding cultural paradoxes

Author(s)

• Mooij, Marieke K. de

Bibliographic Information

Global marketing and advertising : understanding cultural paradoxes

Marieke de Mooij

Sage, c2014

4th ed

Note

Includes index

Details

• NCID: BB14120475
• ISBN:
  • 9781452257174
• LCCN: 2013016276
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xx, 395 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.127
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : Target marketing -- Cross-cultural studies
  • LCSH : Advertising -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies